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Welcome to the Sears Motor Buggy Documentation and Ads

So you want to see some Documentation and advertisements for Sears Automobiles? Well, you have found the right page.

Below you will find a section for each specific year that the Sears was built that will contain documentation or advertisements specific to that year. There is "General" section that will contain things that are not specific to any one year, or if I can't figure out which year it should go into.

If you have some documentation you would like to submit, please scan it at the highest photo resolution possible. For one or two files, email them to me. For many files, sent them to me on diskette or Zip disk, including your return address and I will be happy to return your disk.

Thanks, and enjoy the data!!!


1909 INFORMATION

Click on the picture to see the full size.
This article appeared in ''Cycle & Auto Trade Journal'' of January 1, 1909, page 184. It is the earliest mention of the Sears Motorbuggy in any print I have been able to find.

Added 01/13/2011

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This ad appeared in the April 1st, 1909 Des Moines Homestead on Page 674. It advertises the buggies that Sears sold as well as the Motorbuggy. Notice no mention of different Models for the 1909 Model year Sears.

Added 05/24/2013

Click on the picture to see the full size.
This advertisement is, I believe, a small ad sent out by Sears to their customers. It appeared about the time of the spring 1909 Sears ''general'' catologue, number 118. Notice that it mentions the ''Motor Buggy Circluar'' (shown below) which was only mentioned in Sears ''general'' catolog number 118 index. Notice the gas headlights, which are also on the car in ''Cycle & Auto Trade Journal'' of January 1, 1909 (Shown Above).

Added 07/18/2010

Click on the picture to go to see the full document.
This ad appeared in the Spring 1909 Catalog number 118N page 545 and is the first mention of the Sears Motorbuggy in a Sears Catalog. NOTE: the mention of the Motorbuggy circular which appears below.

Added 02/06/2021

Click on the picture to go to see the full document.
I believe this is the 1909 Special Motorbuggy Circular which was mentioned in catalogue 118 and in the ad above.

Added 01/13/2011

Click on the picture to go to see the full document.
This is a letter sent from Sears to a prospective buyer to try to talk them into a Sears. The interesting thing to note is that, though the date on this letter is August of 1909, there is still no mention of the Sears being offered in different models.

Added 03/30/2013

Click on the picture to see the full size.
This is the advertisement is the first actual catalogue page to advertise the Sears Motor Buggy (with catalog number mentioned) to the public, found in the fall 1909 Sears catalogue number 119. This is page 1150 of the catalogue. There would have also been a second page (1151) which had additional information. A reprint of this page can be found by CLICKING HERE. This is a large scan and will take time to load, but I wanted to make sure the text could be read, so I left it full size. Click on the picture for the full size image.

Added 04/20/2009

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This is text from the October 6th, 1909 Horseless Age publication (Volume 24, Number 14, Page 387) which speaks of Sears hiring men to build its automobiles. It is a scan of the print from this issues.

Added 12/14/2018

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This is text from the December 29th, 1909 Horseless Age publication (Volume 24, Number 26, Page 805) which speaks of Sears leasing the building at Harrison and Loomis in Chicago to build its automobiles. It is a scan of the print from this issues.

Added 12/14/2018

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This is the patent filings for the Motsinger Faultless Switch which was used on the Sears. There are three pages. This along with the mechanical drawings located in the techinal section should allow someone to reproduce the switch.

Added 01/19/2011

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This is the earliest ad I have found mentioning the Sears in different Models, and it specifically mentions the 1910 Model Year. This came from the November 21st, 1909 edition of the Chicago Tribune. An interesting thing to note is that it mentions 4 models available for the 1910 Model Year when there were actually 5 in the other 1910 Sears Ads. The Model G is missing from the list, and notice the Model H is listed along with the cataloge numbers for the Fully equiped and the stripped down version as sold in 1909.

Added 05/24/2013


1910 INFORMATION

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This ad appeared in a 1910 copy of Scientific American. Note the Pnuematic tires. The artist rendition also give a view of the horn.

Added 04/20/2009

Click on the picture to go to the Catalogue Insert Page.
This is a link to a page which contains the two pages from the 1910 Seattle, WA Sears catalogue. Each of the pages are included. Clicking the picture will take you to the 1910 Catalogue Pages page.

Added 05/15/2009

Click on the picture to go to the Catalogue Insert Page.
This is a link to a page which contains a catalogue insert from the spring 1910 general catalogue number 120. Each of the pages are included. Clicking the picture will take you to the Catalogue Insert page.

Added 04/22/2009


1911 INFORMATION

Click on the picture to go to the Parts Manual Page.
This is a link to a page which contains a parts manual from what looks like 1911. Each of the pages are included. Clicking the picture will take you to the Parts Manual Page page.

Added 04/20/2009

Click on the picture to go to the Catalogue Insert Page.
This is a link to a page which contains the 1911 Sears Automobile Catalogue. This was scanned from a copy my data got from Sears & Roebuck when he was researching his car in 1960. Each of the pages are included. Clicking the picture will take you to the Catalogue Insert page.

Added 04/22/2009

Click on the picture to go to the 1911 advertisement page.
This is a link to a page which contains what I believe is an advertisement from around 1911. The ad mentions the 14 HP motor which was the later style motor. Clicking the picture will take you to the ad.

Added 06/07/2009


1912 INFORMATION

Click on the picture to go to the Ad Page.
This is a link to a 4-Page ad for the Lincoln Motorbuggy. When Sears had lost about as much money as they were willing to lose, they sold out to the Lincoln company which had been making some of the parts for the Sears all along. Lincoln continued to the Sears (or Krotz) design into 1913 before shutting down. Interesting to note is that the address for Lincoln is the same address as the Sears Motorbuggy manufacturing plant on Harrison in Chicago.

Added 03/30/2013


GENERAL INFORMATION

Click on the picture to go to the Instruction Manual Page.
This is an original instruction manual for a Sears. I am not sure when this was made. If anyone knows when this was made, please let me know.

Added 04/21/2009

Click on the picture to go to the Instruction Manual Page.
This is a larger instruction manual for a Sears. I am not sure when this was made, but I think it was after the one above and likely 1911 or 1912. If anyone knows when this was made, please let me know.

Added 04/27/2009

Click on the picture to go to the Parts Manual Page.
This is an ad from Cosmopolitan magazine showing the Sears. I got this ad of eBay. It mentions multiple models but it has no specific date. If anyone knows when this ad appeared, please let me know.

Added 04/21/2009

Click on the picture to go to the Parts Manual Page.
This is an order form for a Sears automobile. This side has some text and a pictur of a Sears pulling a few sleds of kids. See the next item for the back side of this sheet which has the order form. Please click on the picture to see the full size.

Added 04/21/2009

Click on the picture to go to the Parts Manual Page.
This is an order form for a Sears automobile. This side has the actual order form. See the previouos item for the front side of this sheet which has a picture of a sears. Please click on the picture to see the full size.

Added 04/21/2009

Click on the picture to go to the Historical Doc.
This is a link to a page which a historical reprint of a bunch of Sears information. Each of the pages are included. These reprints can be found fairly regularly on eBay and typically sell in the $10.00 range. Clicking the picture will take you to the Historical Reprint Page page.

Added 04/21/2009

Click on the picture to go to the article.
This is a link to a page which has an article on the Sears which appeared in a 1955 Antique automobile magazine issue. Clicking the picture will take you to the Article Page page.

Added 09/12/2011


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John M. Daly

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